History of the Nebraska Passport
- Each year the Nebraska Passport features destinations throughout the state, helping travelers find Nebraska’s “hidden gems.”
- 2019 is the 10th year of the program.
- Passport stops are chosen each year through an application process. Learn more about becoming a Passport stop.
Program Awards
- 2019 Public Relations Society of America Awards of Excellence: Best of Show, Marketing Campaign, Special Project
- 2018 American Marketing Association Prism Awards: Marketing Maverick, Guerilla Marketing, Integrated Public Relations, Marketing Campaign
- 2018 Public Relations Society of America Award of Merit: Marketing Campaign
Program Numbers
| 2018 | 2017 | 2016 | 2015 | |
| Number of Stops | 70 | 80 | 80 | 80 |
| Booklets Requested | 48,895 | 32,650 | 18,000 | 19,880 |
| States Represented | 46 | 43 | 28 | 23 |
| Nebraska Communities Represented | 418 | 376 | 219 | 125 |
| Participants Who Visited All Stops | 749 | 469 | 168 | 81 |
| Average Number of Stops Per Person | 31 | 32 | 30 | 36 |
| Prize Entries | 6,806 | 3,510 | 1,292 | 553 |
2018 MOST VISITED STOPS
- UNL Dairy Store, Lincoln
- Rabbit Hole Bakery, Lincoln
- Piezano’s, Lincoln
- The Archway, Kearney
- Zio’s Pizza, Omaha
- Wave Pizza Co., Grand Island
- Platte Valley Antique Mall, Greenwood
- Sheldon Museum of Art, Lincoln
- Mahoney State Park, Ashland
- Passageway Gallery, Omaha
- The Durham Museum, Omaha
- Gene Roncka Willow Point Gallery, Ashland
- Milady Coffeehouse, Fremont
- Bottle Rocket Brewing Co., Seward
- Shopping Tripps, Kearney
2017 MOST VISITED STOPS
- UNL Dairy Store, Lincoln
- Runza Restaurant, Lincoln
- Bakers Candies Inc, Greenwood
- eCreamery Ice Cream & Gelato, Omaha
- Nebraska State Capitol, Lincoln
- University of Nebraska State Museum – Morril Hall, Lincoln
- Nebraska History Museum, Lincoln
- Glacial Till Tasting Room, Ashland
- Fort Cody Trading Post, North Platte
- The Chocolate Bar, Grand Island
