Thank you for your interest in the Nebraska Passport!

Passport stops are chosen through an application process.

Any Nebraska destination is welcome to apply - any place that offers a unique visitor experience, including museums, restaurants, outdoor adventures, retail stores, etc.

There is no charge to be a Nebraska Passport stop.

This program is funded through the Nebraska Tourism Commission, whose mission is to expand Nebraska's dynamic and diverse travel industry.

Passport Stop Benefits

Being a Passport stop is not only an enjoyable experience, the Passport can help your destination reach your goals. For example, past Passport stops reported the program helped them achieve:
  • Increases in traffic
  • Increases in awareness among multiple target audiences
  • Increases in sales or donations

Passport Stop Requirements

The most important requirements for Nebraska Passport stops are:
  • Offer an exceptional, unique visitor experience.
  • Be open regular, reasonable, consistent hours (including at least one weekend day) during the Nebraska Passport season (May 1 to September 30). Note: Hours of operation are very important. Preference is given to destinations that have hours that are convenient for travelers.
  • Keep the same hours of operation throughout the Passport season. Chosen Passport stops submit their hours in February and Passport booklets are printed in March.
  • Display excellent customer service. Be available at all times to greet Passport visitors, stamp Passport booklets, and give out Passport app codes, if necessary.
  • Abide by Nebraska state law that prohibits charging participants for admission in order to receive a stamp. Many tourists will naturally invest money in things they wish to see, buy, eat, or experience, but our state laws prevent us from forcing Passport participants to pay for something at each stop.
  • Be a good tourism ambassador for your region. Talk to travelers about other tourism destinations, restaurants, retail stores, etc. in your area that they may be interested in visiting.

About Designing the Passport

Each year the Nebraska Passport is created with an emphasis on:

  • Destination variety
  • Geographical diversity
  • Rotation

If you have been a Passport stop in previous years, thank you!

Due to the popularity of the program and in the interest of keeping the Passport fresh for repeat travelers, we typically wait at least 4 years before repeating stops. Thank you for your understanding.

Apply for the 2019 Nebraska Passport

The application for the 2019 Nebraska Passport will be released in October 2018 and will be due in December 2018.

Applicants will be notified in February 2019 if they have been chosen for the 2019 Nebraska Passport. They will then be asked to supply current, detailed information for Passport marketing materials. They will also receive an invitation to 2019 Nebraska Passport training.

If you would like to receive the 2019 application by email in October, please complete the following form: