History of the Nebraska Passport

  • Each year the Nebraska Passport features destinations throughout the state, helping travelers find Nebraska’s “hidden gems.”
  • 2019 was the 10th year of the program.
  • Passport stops are chosen each year through an application process. Learn more about becoming a Passport stop.

Program Awards

  • 2019 Public Relations Society of America Awards of Excellence: Best of Show, Marketing Campaign, Special Project
  • 2018 American Marketing Association Prism Awards: Marketing Maverick, Guerilla Marketing, Integrated Public Relations, Marketing Campaign
  • 2018 Public Relations Society of America Award of Merit: Marketing Campaign

Program Numbers

  2019 2018 2017 2016
Number of Stops 70 70 80 80
Booklets Requested 48,551 48,895 32,650 19,880
States Represented 37 46 43 23
Nebraska Communities Represented 448 418 376 125
Participants Who Visited All Stops 914 749 469 81
Average Number of Stops Per Person 23 21 28 36
Prize Entries 6,751 6,806 3,510 1,292

2018 MOST VISITED STOPS

2017 MOST VISITED STOPS