New Business Information

Welcome to the Tourism Industry!

Whether you’re just getting started or looking to grow, welcome to the exciting world of tourism. As the state’s official marketing organization, Visit Nebraska promotes our incredible destinations to national and international travelers and we’re also here as a resource for tourism-related businesses just like yours.

Did you know? Your small business, whether it’s a restaurant, brewery, boutique, attraction or lodging is a powerful driver of tourism in Nebraska. Visitors are looking for exactly what you offer, and we’re here to help you shine.

Tourism is one of Nebraska’s top industries, generating millions in visitor spending and supporting thousands of local jobs. When travelers explore our communities, they eat, shop, stay and discover the heart of Nebraska through businesses like yours.

On this webpage, you’ll find details on a few of our most popular programs and lots of ways to get involved, get support and get inspired. 

Our team includes 11 full-time staff members who specialize in everything from marketing and group travel to grants and industry support. Want to know who to reach out to? Just click here to learn more about each team member and how we can help.

We also encourage you to connect in person at our signature tourism events:

Thanks for joining Nebraska’s tourism community we can’t wait to work with you!

Use VisitNebraska.com

Boost your visibility with VisitNebraska.com! In 2024, over 1.2  million visitors explored nearly 2.5 million pages while planning their trips to Nebraska. Take advantage of our free listings and event promotion—upload a photo, update content regularly and link to your website. Click here for instructions. 

Nebraska Passport

Apply to be a Nebraska Passport stop and highlight your hidden gem — it’s free! In 2024, 1,083 people visited all 70 stops and became Passport Champions, while over 50,000 booklets were distributed. Your stop could attract 2,000–4,500 extra visitors. Applications for 2026 open this fall. Learn more at NebraskaPassport.com.

Sign up for Updates

Stay in the loop with everything happening at Visit Nebraska — including the Nebraska Tourism Conference, grant opportunities, National Travel and Tourism Week, Nebraska Passport highlights, new programming, research insights and more. Don’t miss key updates, exclusive opportunities and ways to connect with the tourism community. Click here to sign up.